Mike Ferrentino

Marketing Guy, Santa Cruz Bicycles
In 1994, Mike Ferrentino began writing a column for a new glossy mountain bike magazine called BIKE. This column was called The Grimy Handshake, a reference to the column’s bike-mechanic point of view and he came to be known as BIKE’s “random juggernaut”. In 2005 Mike became the Editor in Chief of BIKE magazine. Eventually, Ferrentino stepped down from the editor role at Bike magazine, and is currently the marketing guy at Santa Cruz Bicycles, while continuing writing his Grimy Handshake column for Bike magazine. Although Mike is a celebrity in the mountain biking industry, and has been repeatedly nominated to the Mountain Bike Hall of Fame, he continues to refuse to accept the nomination. He prefers instead to avoid the spotlight, living quietly and as invisibly as possible in Santa Cruz riding the local trails as much as he possibly can.